Conceptualize
After reviewing a client brief, market research was conducted to better understand the target audience and recurring trends among competitors’ sites. From this information, a sitemap was created to properly define each webpage and all content that would be included. Additionally, a mood board and list of adjectives were used to establish a visual design direction for the project. At this time, the logo, iconography, typography, colour palettes and button and social media icon styles were finalized.
