Open Farm is a company that produces ethically sourced and humanely raised pet food and treats. With a commitment to providing natural premium nutrition to pets, it’s important that their packaging reflects their core values of sustainability and using ethically sourced ingredients. Therefore, the challenge for this project was to improve and redesign their packaging by utilizing sustainable materials.
In the initial stage of development, market research and a mood board were created to understand the key demographic and define a design aesthetic for the project. With a company that is committed to producing high quality, ethically sourced dog treats with a simple list of ingredients, it was evident that the packaging should reflect these values. Therefore, the sketches that were generated were minimalistic and clean and tested the layout of the content.
While the dog bone shaped packaging was unique, it created a restrictive layout format and was less stable to balance on a shelf thus the paw print shaped package design was chosen. Upon selecting the paw print design, this concept was developed into a dieline with all relevant content included on the packaging (logo, weight, nutritional information, flavour, etc.). The dielines are for the package, pour spout and tamper-proof sticker to cover the pour spout.
The final dieline design was applied to two flavours in the Open Farm dog treat product line to demonstrate the versatility of this sustainable packaging design.
