Open Farm

packaging design

Fall 2020

Open Farm is a company that produces ethically sourced and humanely raised pet food and treats. With a commitment to providing natural premium nutrition to pets, it’s important that their packaging reflects their core values of sustainability and using ethically sourced ingredients. Therefore, the challenge for this project was to improve and redesign their packaging by utilizing sustainable materials.

Sketches for Open Farm's new sustainable packaging design


In the initial stage of development, market research and a mood board were created to understand the key demographic and define a design aesthetic for the project. With a company that is committed to producing high quality, ethically sourced dog treats with a simple list of ingredients, it was evident that the packaging should reflect these values. Therefore, the sketches that were generated were minimalistic and clean and tested the layout of the content.